Author Archives: William Lorentz

About William Lorentz

William has over 20 years experience as a professional graphic designer, printer, product designer and marketing specialist. His work can be seen all over the Twin Cities in places like The Mall Of America, Target Field, City Center, Valleyfair, Como Park Zoo & Conservatory, Xcel Energy Center, Gaviidae Common and Target Center. William has been entrusted with marketing and product design for major brands such as Coca-Cola, Disney, Warner Brothers, NFL, NBA, MLB, NCAA, NASCAR, Garfield, MTV and hundreds of small and medium-sized businesses. He has enjoyed a long successful career by combining this extensive branding experience with a focus on objective-based design.

Redefine the “sign”

I am often amazed when I speak to people about signage at how many people think of a sign as a post in the ground with a sign face nailed to it.  Sure, that’s a sign but there is so … Continue reading

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Perfect Color Through Profiling

Accurate color in digital printing is something I’ve been passionate about for years.  I’ve taught classes on it, trained numerous people in it and have done countless hours of testing and experimentation with printers of all types. Why? Because accurate … Continue reading

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Buying Signage with Value

Everybody wants a good deal- and why not?  We come across customers all the time who are cost-obsessed and focused on getting the lowest price for their signage or their vehicle wrap project.  At Precision Signs & Imaging we are … Continue reading

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Get Branded & Get Out There!

They’re popping up all over-  small businesses who have a great product or service to offer backed by a tremendously talented and ambitious person or team.  People living the American dream by setting out on their own in business to … Continue reading

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