Buying Signage with Value

Everybody wants a good deal- and why not?  We come across customers all the time who are cost-obsessed and focused on getting the lowest price for their signage or their vehicle wrap project.  At Precision Signs & Imaging we are more than happy to provide a free estimate and consult with a client about what products/designs would best suit their needs, but we try to steer the conversation away from price.  Why?  Are we ashamed of our pricing?  No way!  We feel our prices are incredibly competitive- but that’s not the point.

What we sell is VALUE.  When your sign is in the ground or your vehicle wrap is rolling around the world doing it’s job promoting your business it’s main function isn’t to show-off how little you paid for it.  The whole point is how effective it is at promoting your message.  If the design is terrible or the surface is cracking and peeling your potential customers won’t think “yeah, but that sign was SO affordable!”

We are happy to compare our prices to our competitors, but we want to make sure it is an apples-to-apples comparison.  Not everyone uses the same high-quality 3M vinyl, the same cutting-edge Latex printing technology, or the same experienced  professionals we have.  Our signs aren’t just designed to look amazing, they are built to last and look amazing for years to come.  If some sign shop offers you what appears to be a better deal on your monument sign ask them if it’s weatherproof and designed to withstand high winds, moisture and harsh winters.  If someone has a lower price than us on your lightbox design or channel letters just ask them if they offer a 5 year warranty like we do.  A guy tells you he can wrap your vehicle for less than us, but does he do it with 3M products using a 3M certified wrap installer?  Asking these questions is how you stop focusing on price and start buying signage with value.

The value of a sign is how well it does it’s job, not how little you paid for it.  Go ahead and compare prices- but consider value.  You’ll see that the best deal was really at Precision Signs & Imaging all along.

About William Lorentz

William has over 20 years experience as a professional graphic designer, printer, product designer and marketing specialist. His work can be seen all over the Twin Cities in places like The Mall Of America, Target Field, City Center, Valleyfair, Como Park Zoo & Conservatory, Xcel Energy Center, Gaviidae Common and Target Center. William has been entrusted with marketing and product design for major brands such as Coca-Cola, Disney, Warner Brothers, NFL, NBA, MLB, NCAA, NASCAR, Garfield, MTV and hundreds of small and medium-sized businesses. He has enjoyed a long successful career by combining this extensive branding experience with a focus on objective-based design.
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