‘tis the Season of Road Construction

By now you’ve probably seen the road construction signs on Highway 13 and County Road 5. If you missed the signs certainly you didn’t miss the orange cones and barrels lining the roadway, closing off lanes. And this is just the beginning! But the City of Burnsville has temporarily removed the sign ordinance restrictions for businesses within the “construction” zone giving you the benefit of adding extra signage to let your hard-earned clients & customers know that you’re still open for business!

 

And that’s where Precision Signs & Imaging comes into play. We have our construction season promotion beginning now to help you “Gain Impressions, not Lose Business!” during the two summers of road construction. Besides promotion pricing, we offer free delivery, free graphic design services for all orders over $149, as well as 100’s of sign options.

 

 

Construction Promotion

Construction signs

 

 

Don’t lose business this summer; call Precision Signs & Imaging now…because image is everything!

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…Because Image is Everything!

Imagine my surprise when a business campus neighbor walked in our office asking about vehicle wraps and graphics, and then proceeding to have my graphic designer re-design his business cards and order 1,000 new cards on-the-spot! I guess I shouldn’t have been that surprised, he is a neighbor, and we do have great signage reflecting who we are and what we do. But nevertheless I was (his office is on the other side of the building).

 

I had to ask, “What brought you to us today?” His reply was that his son saw our company name on the the back window of a pick-up truck that we had recently completed a custom job on by wrapping the tailgate and installing a window perf with the logo of Precision Signs & Imaging. Now we all know (or should know) that wrapping a vehicle or adding eye catching graphics to your car, truck or trailer, is one of the best ways to advertise your company, but the truck in question belongs to my brother-in-law, a US Postal service employee in another town.

 

So where did his son see the truck, you might ask? Does it really matter? No, it shouldn’t, because the fact of the matter is that it was seen, and most definitely by a lot of people, not just my neighbor’s son!

 

A study completed by Arbitron, Inc. in 2010 on the cost per Thousand Impressions amongst various advertising media shows that a Vehicle Wrap costs a paltry $0.35 per impression versus Outdoor Signage at $3.56/impression, Radio at $7.75/impression, Primetime T.V. at $7.75/impression, Newspaper at $19.70/impression, Magazine at $21.46/impression and non-primetime T.V. at 23.70 per impression. So where should you advertise your business?

 

Precision Signs & Imaging specializes in the design, fabrication and installation of vehicle wraps and graphics, as well as many other interior and exterior sign types and applications. So if you want your neighbors (and many others) to notice your business, contact John or Keith at Precision Signs & Imaging…because Image is everything!

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Brrrrr…

Brrrrr…with gray skies, rainy (more like sleet and snow) and cold weather that we’ve been experiencing this early spring (it is springtime, isn’t it?) it really makes it hard to ‘get up and go’ in the mornings, doesn’t it? But we do, because we’re hearty folk here in the Great White North! But even though we made it through another long winter it seems many of our signs didn’t fare as well!

 

So, if you see signs in disrepair, or in dire need of an organ transplant, call me…John Swaney, the sign doctor. I make House Calls! Seriously, the harsh weather that we experience is hard on most things that are outside and that includes exterior signage. At Precision Signs & Imaging we can help with most sign repairs when the need arises, AND more importantly, we can help you be proactive and “winterize” your exterior signs this autumn to help prevent costly and unsightly damage.

 

Precision Signs & Imaging, your one stop design, fabrication and installation full service sign company…because image is everything!

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Greetings!

Greetings! Precision Signs & Imaging, your one stop design, fabrication and installation, full service sign company is now open in Burnsville Minnesota, with services locally and throughout the Country.

 

While Precision Signs & Imaging manufactures and supplies signage of all types, interior, exterior, architectural and ADA, dimensional letters, trade show displays, and graphics, we can also help you get your advertising message out to where it will be seen by many eyes!

 

Someone once told me, “Not advertising is like winking in the dark…no one else knows what you’re doing but yourself.”

 

Think about the amount of exposure your vehicle (or trailer for those of you that haul things) can give you and your company simply by driving around town or just parked in a prominent place. How many “eyes” will see your message each and every day??

 

Precision Signs & Imaging can design and install full or partial vehicle wraps, graphics and decals. Add to that the new window perf material that allows you full and complete visibility from the inside of your vehicle, yet displays your message to everyone from the outside, and you have yourself a mobile billboard!

 

The moral of the story is: Don’t let all that “white” space go to waste!

 

Precision Signs & Imaging…because image is everything!

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Pantone Color Matching

Every customer has a logo with specific colors and fonts. The image has been developed and tagged with a specific Pantone color. Pantone colors are a formula color mixture designed for off-set printing of spot colors. There are a limited number of Pantone colors and a mixture ratio to achieve that exact match. Pantones when used properly will carry your branded colors into any printed media in the off-set print industry.

 

Sign making is not off-set printing it is CMYK (Cyan, Magenta, Yellow, Black) 4 color inkjet printing. Sometimes it is CMYK+MM+MC (or Medium Magenta and Medium Cyan) or 6 color printing. There is a method of matching Pantones using digital printers and it involves creating media profiles and calibrating our machines to print the same on the wide variety of white, off white, and clear print media. We use a Spectrophotometer to read the white points of the media, we use X-rite software to read and adjust the color gamut which builds ICC printer profiles. This technology has been tested and refined and available to anybody with digital printers. We have invested the money the time and the effort learning about color because we want to reproduce your image without compromising your logo, your brand or image quality. Whether we are printing banners or car decals we strive to match your colors.

 

Most sign shops and digital printers do not invest in color management. They download generic ICC profiles made on a different machine on a different media. They may seem to print decent enough for the quiky banner, but if asked to reproduce your PMS 286 Blue and PMS 349 Green they will not guarantee you a match and tell you Pantones are a “general” reference. That’s only one reason we rise above local sign and digital printers, “Because Image is Everything”.

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