Driving Your Brand: The Power of Vehicle Wraps and Graphics

Driving Your Brand: The Power of Vehicle Wraps and Graphics

In the ever-evolving world of marketing and brand visibility, business owners are constantly seeking innovative ways to stand out from the crowd. When it comes to on-the-go advertising, vehicle wraps and graphics have become a game-changer. This article explores the benefits of using vehicle wraps and graphics for your business vehicles.

Why Vehicle Wraps and Graphics?

Let’s begin with the obvious question … why choose to brand your vehicle? Well, it’s simple! It turns your business vehicles into mobile billboards, reaching potential customers wherever you go. In fact, studies have shown that vehicle graphics can generate thousands of daily impressions, making them a cost-effective advertising strategy.


When it comes to vehicle wraps and graphics, there are a number of options. Here are a few popular choices to consider:

Full Wraps: These cover the entire vehicle and offer maximum impact and visibility. Full wraps can transform your vehicle into a vibrant, eye-catching masterpiece.

Partial Wraps: Partial wraps are a budget-friendly option that covers a portion of your vehicle, providing a similar impact but at a lower cost.

Vinyl Graphics: Vinyl decals and lettering are versatile and can be customized to display your brand message and contact information.

Custom Designs: You can tailor the design to suit your brand identity, using colors, logos, and graphics that best represent your business.

Considerations for Business Owners

As you explore the world of vehicle wraps and graphics, here are a few important considerations:

  • Budget: Determine your budget and how much you are willing to invest in this marketing strategy.
  • Design and Branding: Work closely with a professional designer to create a design that perfectly represents your brand.
  • Quality Materials: Invest in high-quality materials to ensure the longevity of your vehicle wraps, as they will be exposed to various weather conditions.
  • Professional Installation: Choose a reputable sign company with experience in vehicle wraps and graphics to ensure a flawless application.
  • Maintenance: Be prepared to maintain and clean your wraps regularly to keep them looking sharp.

It is important to work with an experienced professional when putting together a branding strategy for your vehicle. The experts at Precision Signs & Imaging are experienced with vehicle wraps and graphics. They offer flexibility in design and material choices, and will produce high-quality, long-lasting graphics to make your vehicle one of your most powerful marketing assets.

Contact Precision Signs & Imaging to learn more about the incredible opportunities that vehicle wraps and graphics can provide for your business!

Precision Signs & Imagingbecause image is everything.

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Choosing the Right Signage: Trade Show Displays

Trade Show Displays

Are you gearing up for a trade show to showcase your business and products? If so, you know the importance of getting the attention of potential customers and making a great impression. One crucial aspect of a successful trade show exhibit is the signage you choose.

Trade show signage serves as the first point of contact between your business and attendees. It’s your chance to communicate your brand’s message, showcase your products, and leave a memorable mark. Here are some of the best types of signage for trade show displays:

Banners and Backdrops: Banners are versatile and can be customized to fit your branding. They can serve as backdrops, table covers, or hanging displays. Banners are excellent for attracting attention and conveying essential information about your business and products.

Pop-Up Displays: Portable and easy to set up, pop-up displays are perfect for trade shows. These displays typically include a combination of graphics, images, and text to create an eye-catching presentation. And you have options – from larger floor displays to tabletop displays.

A-Frames and Sidewalk Signs: These signs are ideal for outdoor trade shows or for guiding attendees to your booth. They’re highly visible and can be customized to match your branding.

Digital Signage: Incorporating technology into your trade show booth can be a game-changer. Digital signage allows you to display dynamic content, videos, and interactive elements to engage with your audience.

Tabletop Displays: If space is limited, tabletop displays can be a compact yet effective way to showcase your products and services. They can include banners, brochures, and promotional materials.

Choosing the right type of signage depends on your booth size, budget, and branding goals. Working with a professional sign company like Precision Signs and Imaging in Burnsville MN

can help you design and select the most suitable signage for your specific trade show needs. We understand the importance of creating a cohesive and visually appealing display that aligns with your brand identity.

Our team can handle all aspects of signage production, from design to printing and installation, ensuring a seamless and stress-free process for you. We use high-quality materials and state-of-the-art printing technology to guarantee that your signage stands out in the competitive trade show environment.

When it comes to trade show displays, the right signage can make all the difference. Partnering with a professional sign company like Precision Signs and Imaging will not only save you time and effort but also ensure your trade show display is a resounding success. Contact Precision Signs and Imaging today … because image is everything.

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Illuminate Your Brand With Channel Letter Signs

Channel Letter Signs

In the world of business, first impressions matter, and your signage can make or break that initial connection with potential customers. Channel letter signs, with their dynamic and eye-catching designs, have become a popular choice for businesses aiming to make a bold statement. In this article, we will discuss channel letter signs and their various types, applications, and benefits.

Front Lit Channel Letters: Perhaps the most recognizable, front lit channel letter signs are designed to shine brightly from the front, illuminating your brand name and logo. These letters are fabricated with translucent faces that allow light to shine through, creating a vivid and impactful effect, especially during the evening hours. They are versatile and can be customized to match your brand’s font, colors, and style. Perfect for retail stores, restaurants, and entertainment venues, front lit channel letters ensure your business stands out in any crowd.

Reverse Channel Letters: For a touch of sophistication and elegance, reverse channel letters are an excellent choice. Also known as halo-lit or backlit letters, these signs emit light from behind, creating a halo effect that highlights the letters’ outline. This style adds an intriguing three-dimensional element to your signage, making it ideal for upscale establishments, law firms, or any business looking to convey a sense of refinement.

Open Face Channel Letters: Embrace the retro aesthetic with open face channel letters. These signs resemble the classic neon look while incorporating modern LED technology. With their exposed neon or LED illumination, open face channel letters exude a vibrant and nostalgic charm. This style works well for vintage boutiques, art galleries, or any business wanting to infuse a retro touch into their branding.

Front/Back Lit Channel Letters: Seeking the best of both worlds? Front/back lit channel letters combine the elements of front and reverse channel letters, offering a visually striking and captivating sign. These letters are crafted with translucent faces for vibrant front illumination and opaque sides and backs for the halo effect. This dynamic combination ensures your signage remains impressive day and night, making it suitable for upscale restaurants, hotels, or corporate offices.

Channel letter signs are an artful fusion of design and functionality, allowing businesses to make a lasting impression on their audience. Consulting with a professional sign company like Precision Signs and Imaging in Burnsville MN to choose the type of signage to best represent your brand is important. Whether you’re looking for a bold and vibrant statement, a touch of elegance, a nostalgic flair, or a harmonious blend of effects, the experts at Precision Signs and Imaging will help you choose a channel letter style to suit your brand’s unique identity.

Contact Precision Signs and Imaging today … because image is everything.

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Navigating Business Sign Permits

Navigating Business Sign Permits

As a business owner, you understand the value of getting your brand noticed through eye-catching signage. However, before you embark on adorning your storefront with the perfect sign, it’s essential to delve into the world of permits and regulations. Here is what you need to know about obtaining business sign permits that will set you on the path to signage success while staying within the boundaries of your city, county, and state ordinances.

Understanding Sign Ordinances

Sign ordinances are rules and regulations established by your local government to maintain the aesthetics, safety, and overall character of a community. Familiarizing yourself with these ordinances is essential, and partnering with a professional sign company can help you navigate the process. Sign ordinances typically cover aspects such as size, location, lighting, and even the type of materials used. By adhering to these guidelines, you not only contribute to the visual appeal of your area but also prevent any potential legal setbacks.

The Sign Permit Application Process

The permit application process generally begins with researching your local city government’s website for information on sign permits. You’ll often find detailed guides, forms, and contact information. Many cities require a business to have a sign contractor or sign hanger license to obtain a sign permit. Cities that do not require a sign company to apply for the permit need a completed application, as well as a complete sign drawing showing the location of the sign, type of sign, electrical or non-electrical, materials, colors, copy, and how the sign will be installed, whether it be a ground sign or building wall sign.

Why the Effort Matters: The Importance of Permits

Now, you might be wondering, “Is it really worth all this effort?” The resounding answer is yes! Securing proper permits not only keeps you on the right side of local ordinances but also safeguards your investment. Imagine putting up an impressive sign only to be asked to take it down due to non-compliance. That’s not just a blow to your brand visibility but also your budget. Moreover, adhering to sign ordinances enhances the overall appeal of your business, contributing positively to your community’s aesthetics.

Partnering for Success: Seeking Professional Guidance

When considering signage for your business, partnering with an experienced, professional sign company is essential. Precision Signs and Imaging in Burnsville MN knows that proper permits are not just a formality but a safeguard for your investment. At Precision Signs & Imaging, we complete the application process and apply for the sign permit(s) on the client’s behalf. Expert advice can streamline your journey, saving you time, effort, and potential missteps. Whether it’s understanding the nuances of local ordinances or navigating the paperwork, we can be your partner in your signage success story. When you work with us, you’re not just getting a sign; you’re gaining access to seasoned professionals who genuinely care about your success. Contact Precision Signs and Imaging today … because image is everything.

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The Power of Yard Signs

Yard Signs

Yard signs have been used for years for boosting the visibility of business promotions, special events, and political campaigns. These seemingly simple signage solutions have a unique ability to capture attention, engage audiences, and leave lasting impressions. Whatever your advertising goals, harnessing the potential of yard signs can significantly impact your outreach efforts.

Why Yard Signs Matter

In the fast-paced world of modern communication, yard signs offer a refreshing and effective way to make your message stand out. Business owners can leverage yard signs to announce promotions, grand openings, or simply to increase brand awareness within their local communities. For political campaigns, they act as miniature billboards, allowing you to display your candidate’s name, slogan, and key issues directly in the neighborhoods where voters reside.

Choosing the Right Quantity

The number of yard signs needed depends on the size of the geographic area you intend to cover. For small, tightly knit neighborhoods, a conservative number of signs strategically placed at intersections and high-traffic areas could suffice. In larger areas, however, a more robust approach is necessary to ensure widespread visibility. Collaborating with a professional sign company can help determine the ideal quantity based on your campaign or business goals.

Types of Yard Signs

There are several options to consider when choosing a yard sign. Getting the advice from a professional sign company such as Precision Signs and Imaging in Burnsville MN will help ensure you select the best sign for your needs.

Corrugated Plastic Signs: These versatile signs are durable, weather-resistant, and cost-effective. They are available in various sizes and can be customized to feature vibrant colors, bold text, and eye-catching graphics.

Metal Signs: Sturdy and long-lasting, metal yard signs exude a sense of professionalism. They are perfect for businesses looking to establish a strong brand presence in their community.

Double-Sided Signs: These signs maximize exposure by featuring your message on both sides. This is especially valuable for political campaigns, where passing traffic can quickly absorb your candidate’s information.

Wire Stake vs. A-Frame: Choosing between a wire stake and an A-frame depends on where you plan to display the signs. Wire stakes are great for sticking into the ground, while A-frames can be placed on sidewalks and other flat surfaces.

Selecting the Perfect Yard Sign

When selecting yard signs, consider factors like durability, design, and visibility. Opt for high-quality materials that can withstand the elements, ensuring your signs remain intact and vibrant throughout the promotion or campaign. Keep the design clean and easy to read, with a focus on bold fonts and concise messaging. Bright, contrasting colors can make your signs pop, even from a distance.

Yard signs remain an impactful tool for businesses and political campaigns alike. They offer a tangible way to connect with local communities and leave a lasting impression on potential customers or voters. By choosing the right quantity, type, and design, you can harness the power of yard signs to effectively convey your message and achieve your goals. To learn more, contact Precision Signs and Imaging in Burnsville MN, your local expert in yard signs for every purpose! Precision Signs and Imaging … because image is everything.

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A Comprehensive Guide to Successful Business Sign Installation

Business Sign Installation

As a business owner, you understand the crucial role that signage plays in capturing attention, attracting customers, and establishing your brand identity. However, the process of sign installation is more than just hanging a board outside your establishment. It requires careful consideration of various factors to ensure that your sign not only looks great but also serves its purpose effectively. In this article we’ll walk through the essentials of business sign installation, helping you make informed decisions that will enhance your brand’s visibility and impact.

1. Location, Location, Location: The first step in a successful sign installation is determining where your sign will be placed. Analyze the surrounding environment to identify optimal viewing angles and distances. Factors such as foot traffic, nearby structures, and road visibility will influence the positioning of your sign. A sign that’s hard to spot or obstructed by obstacles will miss its mark.

2. Mounting Methods: The choice of mounting method is pivotal in ensuring your sign’s longevity and stability. Consider options such as wall-mounted signs, post and panel signs, or monument signs based on your business’s aesthetic and location. Your sign company will guide you in selecting the most suitable mounting method that complements your branding and suits the space available.

3. Sign Placement and Visibility: Placing your sign at the right height and angle is essential for visibility. Your sign should be easily seen from various vantage points, catering to both pedestrians and drivers. Clear sightlines free from obstructions are vital, as a sign that’s difficult to spot defeats its purpose.

4. Weather and Environment: Depending on your location, weather conditions can greatly impact your sign’s durability. Harsh sunlight, heavy rain, and extreme temperatures can all affect the sign’s materials and colors. Choose weather-resistant materials and finishes that withstand the elements and maintain their vibrancy over time.

5. Permits and Regulations: Before doing any sign installation, ensure you’re complying with local regulations and obtaining any necessary permits. Different cities have varying ordinances governing sign size, lighting, and placement. Ignoring these regulations could lead to costly fines and the removal of your sign.

Navigating the world of sign installation may seem daunting, but with a trusted sign company by your side, the process becomes much smoother. A professional sign company not only assists in the design and fabrication of your sign but also guides you through the installation process, making sure every detail is accounted for. At Precision Signs and Imaging in Burnsville, MN we understand the importance of choosing the right signage for your business. Our team of experts will guide you through the process, ensuring your investment is effective. Contact us today to explore the best signage solution for your unique business needs.

Remember, your business sign is more than just a piece of decoration – it’s a powerful tool to attract customers and establish your brand identity. By considering factors like location, mounting methods, visibility, weather resilience, and local regulations, you’ll ensure your sign installation is a success. So, invest the time and effort into this essential aspect of your business, and watch your brand’s visibility soar to new heights.

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Choosing the Right Signage: LED Message Centers vs. Dynamic Digital Displays

LED Message Centers vs. Dynamic Digital Displays

In the competitive world of commerce, every tool at our disposal can make a difference in attracting customers and boosting our brand visibility. One crucial aspect of marketing that often goes unnoticed is signage. Gone are the days of static, traditional signs. Today there are many options, with LED message centers and dynamic digital displays leading the pack. In this article, we’ll explore the differences between these two cutting-edge signage solutions and help you make an informed decision for your business.

LED Messages Centers versus Dynamic Digital Displays

LED Message Centers: LED message centers are an evolution of traditional signs with an added touch of technology. These signs use light-emitting diodes (LEDs) to display text, images, and animations. One significant advantage of LED message centers is their eye-catching nature, drawing attention even from a distance. They allow businesses to display dynamic content that can be easily updated and customized to promote sales, specials, events, or convey essential messages. Additionally, their energy-efficient design means lower operating costs and a longer lifespan compared to traditional bulbs.

Dynamic Digital Displays: Dynamic digital displays, on the other hand, take signage to a whole new level. These sophisticated screens are essentially large-scale digital monitors that can showcase high-definition videos, interactive content, live updates, and real-time social media feeds. Dynamic digital displays offer unparalleled versatility, enabling businesses to captivate audiences with engaging content that leaves a lasting impression. They are ideal for large storefronts, shopping centers, and entertainment venues looking to create immersive experiences for their customers.

Choosing the Right Signage for Your Business

When considering LED message centers or dynamic digital displays for your business, there are several key factors to keep in mind:

  1. Budget: LED message centers tend to be more budget-friendly than dynamic digital displays, making them an attractive option for smaller businesses or those with limited resources.
  2. Location: Consider the size and location of your business. LED message centers are excellent choices for smaller storefronts or roadside advertising, while dynamic digital displays are better suited for large, high-traffic areas.
  3. Content Needs: Think about the type of content you want to display. If you need real-time updates and interactive content, dynamic digital displays are the way to go. However, if static images and text are sufficient for your business needs, LED message centers may be the more practical choice.
  4. Long-term Goals: Consider your long-term marketing strategy. Dynamic digital displays offer greater flexibility and adaptability for future campaigns and rebranding efforts.

In conclusion, both LED message centers and dynamic digital displays bring a modern touch to your business’s signage, but each caters to different needs. LED message centers are cost-effective and suitable for businesses with straightforward content requirements, while dynamic digital displays offer an immersive experience and are ideal for businesses looking to make a bold statement. Before making a decision, carefully evaluate your budget, location, content needs, and long-term goals.

At Precision Signs and Imaging in Burnsville, MN we understand the importance of choosing the right signage for your business. Our team of experts is here to guide you through the process, ensuring your investment delivers maximum impact and returns. Contact us today to explore the best signage solution for your unique business needs.

Remember, a well-chosen sign is more than just an advertisement – it’s a powerful tool to communicate your brand’s personality and values to the world.

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Flip the switch from florescents to LEDs

Commercial Signage

We’re changing the way we light out world. From simple energy-saving upgrades in flashlights to homes fixtures, to larger ticket items, including stage and architectural lighting, as well as the lights we see as we drive down the roadway. This, of course, includes commercial signage.

The next time you have a bulb burn out, or need to make a change to your commercial signage, may be the perfect time to covert your signage to LED.

LED Signage

An array of LED modules replace the florescent bulbs in the City of Lakeville’s illuminated sign.

The maintenance on your sign decreases dramatically once converted to LED lights. LED won’t flicker, burn out significantly less often, and produce consistent light throughout their life cycle, which can exceed 50,000 hours.

The obvious savings with LED conversions is the energy savings, but for a business, the largest savings can come from the maintenance of the sign. While the cost of a florescent bulb may be minimal, the cost to have them replaced can add up, especially when those bulbs are located inside pylon signs high off the ground. Difficult to access and hard to reach, the bill for replacing a bulb, which can happen more than once a year, adds up quickly.

LED Power Supply

Reliable power supplies replace troublesome florescent ballasts in LED installations.

LEDs also replace the need for ballasts – a requirement for all florescent lighting as well as other commercial and industrial bulbs, such as mercury vapor lighting. The contain zero mercury (safer for the environment) and are shatterproof. Since they emit almost no heat, there’s no need for glass, which is also more likely to break during transit and installation.

As the prices for LEDs come down, so do the options. LED conversions come now in as many forms as incandescent bulbs – from modules to fit inside channel letters and other custom sizes, to simpler conversion bulbs that, with proper rewiring, fit into existing florescent fixtures.

Precision Signs & Imaging is doing more and more LED conversions, and, as previously mentioned, most businesses and business park owners choose to upgrade their sign when other changes are needed. This July we’ve performed LED conversions to a large sign at the Lakeville Central Maintenance Facility during a sign refacing, as well as a similar project at Lakeville Liquors at County Road 42 and Interstate 35.

We look forward to consulting you on your LED conversion as well. Give us a call at 952-595-5678 to find out more.

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Vinyl isn’t duct tape

Rusty Vehicle

We get lots of calls for all kinds of vehicle wraps. Color changes, custom graphics, business promotion – these are all great reasons to consider a vehicle wrap using vinyl product. Vinyl offers the option to do anything you can imagine, and produce holographic and metal effects that can be costly or difficult to produce with standard paint jobs.

We also get call for people wanting to “restore” a vehicle with a vinyl wrap. We’re just going to put it out there – vinyl isn’t duct tape.

Rusty Car Door

transport, corrosion and care concept – close up of rusty car door surface

If you’re looking to fix a failing paint job with a vinyl wrap, it’s just not going to work. If the paint’s not sticking, the vinyl on that paint isn’t going to stick either. Vinyl’s not going to stick to rust either. It’s going to install poorly perform poorly and look unprofessional.

Vinyl wraps remain an great option for doing something truly unique. From doing things paint simply can’t do, from custom professional graphics to metallic and reflective materials that are simply out of this world.

Vinyl wraps

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Continuity in Business Identification Signage

Continuity in Business Identification SignageOffice building complexes often have Uniform Sign Design or (USD) to ensure that no one tenet oversteps their bounds with signs that don’t meet the wishes of the building owner.  A USD instructs the business owner if they can have illuminated or non-illuminated letters, if it is acceptable to have your letters on a raceway or if they must be directly connected to the building, or if a sign can contain graphics or just text.

As time passes and technology changes the USD may just be the thing that needs to change with the sign of the times. This is the case with the Minnesota Valley Building located at 10800 Normadale Blvd., in Bloomington, Minnesota. The old USD written in the 1970s called for only dimensional letters, mounted individually on standoffs with a height not to exceed 12 inches. The only choice of color was a dark gold which caused the letters to blend into the dark brown awning from any viewable distance.


Continuity in Business Identification SignageRecently a new tenet moved into the complex and made note to the building owner that he didn’t want to waste money on a sign since the current USD only allowed letters not visible from the street.  This defeats the purpose of a sign, which is to inform and direct potential clients to your location.


We held meetings with the building owner and the Bloomington City Permitting Office. With the client’s needs taken into consideration, the USD was changed to allow dimensional letters in a variety of colors to be mounted to three-millimeter white bi-bond panels to allow for greater contrast and visibility.


Sometimes a facelift is just what is needed to help your business succeed. We’re willing to help you change the rules to make that happen. A sign you can’t see is just as good as no sign, and after all, a business with no sign, is a sign of no business.

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